Finding a Unique Selling Proposition

Cutting through the AgTech Clutter

Nowadays, it seems there’s a new ag tech startup being introduced every day. Advanced Agrilytics was founded 7 years ago with the purpose to fill glaring gaps in precision agriculture between the data farmers were receiving and the actionable management decisions to make a difference.

The founders built a solid business solely on word of mouth and then, in late 2019, started expansion into new geographies. With a strong retention of existing clients and a powerhouse of agronomy, data and soil health experts, Advanced Agrilytics tapped Grit to help break through the clutter of AgTech in building awareness, while also helping streamline customer acquisition and aid in continued retention.

Fine-tuning their unique selling proposition was the first objective. Their team is full of experts in their own right, but the technical nature of what they do doesn’t always resonate with the audience. Enter: Clear Data and Muddy Boots.

We are working to highlight the uniqueness of Advanced Agrilytics, with their own analysis tools and the physical agronomists to back it up. Their first-ever campaign is running in theirs targeted market now. Stay tuned for more updates on this revolutionary brand.