A team built for your needs.
Our team
Principal, Founder
Kayla Hedrick
Life is better when you’re laughing. Kayla brings an infectious laugh and a dry sense of humor to her work through Grit. She has nearly two decades of agriculture experience and she loves to take on new challenges.
Kayla is more likely to say “why?” than “yes” upon first request. She wants to understand the reasons for a project to make it better, not just check a box.
She’s intense and a little gritty. But, at the end of the day, she takes shared ownership in the projects she completes for her clients.
She’s done the agency thing. She’s been the client. She understands your perspective and what you’re looking for in a partner.
Preferred Strategic Partners
1879, LLC - Creative Strategy
Adnan Sabic
There is no stronger storyteller in agriculture right now than Adnan Sabic. He can take the smallest nugget and turn it into something breathtaking. He brings the perfect combination of strategy and execution to deliver on client expectations, every time.
Agridea, LLC - Consulting Strategy
Josh St. Peters
A relationship guy, Josh brings diverse strategy and communications experience in the agricultural industry with a background leading marketing, brand development, issues management and corporate communications. He’s worked for and with many top brands in his career and brings that knowledge to Grit’s clients when needed.
K. Moss Consulting, LLC - Media Buying and Strategy
Kristi Moss
Kristi Moss is an ag media buyer extraordinaire. She sees opportunity, knows farmer- and retailer-targeting and can get clients the most bang for their buck by providing recommendations that align with their business objectives. Her agency-buying leadership led her to her consulting business today, working with clients ranging from tech to equipment to inputs. Kristi is a valued asset to the team and clients appreciate her insights and candor.
